There’s a ton of excitement about Amazon’s big entry into groceries. In 2017, Amazon bought Whole Foods, and since then it’s opened a handful of new Amazon Fresh grocery stores and plans many more, along with Amazon 4-star stores featuring collections of 4- and 5-star products selected by Amazon, small cashier-less Amazon Go convenience stores, small Amazon Go grocery stores, and some physical bookstores. It is diving deep into physical retail, focused primarily on groceries.
That excitement is sadly misplaced. Continue reading “Groceries: Amazon’s Afghanistan?”