According to Pacvue, an ad management platform for Amazon, the cost per click of advertising on Amazon was up 23% on Prime Day, year-over-year. This is a very big deal for several reasons. Most obviously, it means that more advertisers are competing for good slots. That’s good news for Amazon, which has dramatically increased ad inventory in the past 4-5 years, but this means that much more inventory hasn’t even kept up with demand. Continue reading “Amazon’s cash gusher – compulsory advertising on Marketplace”
Innovation analytics